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Privacy Notice

(Article 13 Regulation (EU) 2016/679)

  1. Introduction

    The aim of this Policy is to describe the way this website is managed with reference to processing the personal data of the website’s users/visitors.
    Terme Merano S.p.A., in line with Regulation (EU) 2016/679 (“GDPR”), intends to guarantee the privacy and security of each visitor’s personal data, also with regard to internet accesses made from abroad, in line with the requirements stated in this policy.
    Please note that this Privacy Policy does not extend to other websites the user may consult by browsing via links.
    By using this Website, users accept this notice and are therefore invited to read it before providing personal information of any kind.
  2. Type of data processed

    Browsing data
    During normal operation the computer systems and software procedures set up for the operation of this website obtain some personal data, the transmission of which is implicit in the use of internet communication protocols.
    This category of data includes: IP addresses, type of browser used, operating system, domain name and addresses of websites from which access or exit was made, information on the pages visited by the users within the site, time of access, time spent on each individual page, internal path analysis and other parameters relating to the user’s operating system and computer environment.
    This information will never be communicated to third parties by the data controller or used to contact the users of the site unless upon their request or authorisation.

    Data supplied voluntarily by the user
    The optional, explicit and voluntary sending of information to the addresses referred to on this site involves the subsequent acquisition of the sender’s address, necessary for replying to requests, and also any other personal data included in the communication. If data are not provided voluntarily, it may not be possible to obtain results (e.g. replying to the user’s message).

    Cookies are small strings of text which, following website navigation, are transmitted to and stored on the User’s terminals, enabling them to be recognised even during subsequent visits.
    a) Technical cookies
    These cookies may enable certain functions, without which it would not be possible to use the website fully, and they are transferred to the user’s device only during the browsing session.
    b) Session cookies
    The use of what are known as session cookies (which are not placed in permanent storage on the user’s computer and disappear when the browser is closed) is strictly limited to the transmission of session identifiers (consisting of random numbers generated by the server) necessary for permitting safe and secure exploration of the site. The session cookies used on this site avoid recourse to other IT techniques that may be prejudicial to the privacy of users’ navigation and they do not permit the acquisition of personal data identifying the user.
    c) Third party cookies
    Google Analytics
    Google Analytics cookies allow Terme Merano to generate reports on visitors’ interactions with the websites. These cookies are used to store information that does not allow users to be personally identified.
    The data generated by Google Analytics are stored by Google as stated in the notice that may be found at the following link:
    Users can selectively disable Google Analytics by installing Google’s opt-out add-on for their browser. To disable Google Analytics, go to the following link:
    d) Cookies present on the site
    PHPSESSID: technical cookie for managing the maintenance of navigation information between one page and the next (for example shopping cart)
    __utmb: Google Analytics cookie for approximately tracking the bounce rate on the pages
    __utmz: Google Analytics cookie for tracking the origin of requests (from link, bookmark or search engine, etc.)
    _dc_gtm_UA-1480760-1: Google Tag Manager cookie relating to the use of Google Analytics
    _ga: general Google Analytics cookie
    cb-enabled: technical cookie for managing the cookie disclaimer bar.
    DoubleClick: Google Adserver cookie

    Profiling cookies - Retargeting:
    In this respect, please note that the profiling cookies used do not store personal data and usage profiles will not be generated with your personal data. No individual can be identified via profiling cookies, and the only information stored is that which permits anonymous information for the targeted management of marketing campaigns based on interests. If you wish to prevent the use of profiling cookies, you can block them directly via the browser (see description below).

    Delete and manage cookies
    Users can set their own devices so as to accept all cookies, receive notification when a cookie is sent or not receive cookies at all.
    For optimum management, activation and deactivation of cookies depending on the browser used to view the site, we supply the following links to help sections for the most common browsers: Internet Explorer, Safari, Chrome, Firefox, Opera.
    For more information on how cookies and targeted advertising work, you can also consult the e

    Web monitoring
    Web tracking - Google Analytics:
    In order to continue improving and optimising our service, we use tracking technologies. This website uses Google Analytics, a web analysis service supplied by Google, Inc. (“Google”). Google Analytics uses cookies, which permit the analysis of your website use with a view to determining the attractiveness of our websites and improving performance and content. The information generated by cookies on use of the website (including your IP address) will be sent to a Google server in the United States and stored there. On behalf of this site’s manager, Google will use this information to assess the website use, draw up reports on the website activities and provide other services relating to the use of the site and internet for the website manager. In addition, Google and/or this information may be transferred to third parties where this is required by law or where such third parties process this information on behalf of Google and/or other web analysis service providers. Under no circumstances will your IP address be linked to other Google data and/or data of other web analysis service providers.
    You can refuse to use cookies by selecting the appropriate setting on your browser; but note that in this case you may not be able to use all the functionalities of this website. You can also prevent the recording of the data generated by the cookie and concerning the use of the website (including your IP address) by Google and the processing of that data by Google, by downloading and installing the plugin for the browser available at
    For general information on Google Analytics and data protection, see
    By using this site, you agree to the processing of your data by Google and/or other web analysis services in the manner described above and for the above-mentioned purposes.

    Google Adwords Remarketing:
    We use Google Remarketing to re-link users of the Google Display network. Google uses cookies, which are stored on your computer, to enable analysis of your use of the website. The information generated by the cookie on the use of the website (including your IP address) will be sent to a Google server in the United States and stored there. Google then removes the last three digits from the IP address; it is therefore no longer possible to assign it to a unique IP address. Google respects the privacy policy of the “USA Safe Harbor” agreement and is registered with the “Safe Harbor” program of the United States Department of Commerce. Google will use this information to assess the website use, compile reports on the website’s activities for the website operators and provide other services connected with the use of the website and the internet. Google can also transfer this information to third parties if required by law or if such third parties process this information on behalf of Google. Third party suppliers, including Google, display ads on internet sites. Third party suppliers, including Google, use the stored cookies to show ads on the basis of previous visits by a user of this site. Google will not associate your IP address with any other data held by Google. The collection and archiving of data may be withdrawn at any time with future effect. Google’s use of cookies can be deactivated by visiting the page for deactivating Google ads. However, please note that in this case you may not be able to use all the functionalities of this website. By using this site you agree to the processing of your data by Google for the procedures described above and for the above-mentioned purposes. The collection and archiving of data may be withdrawn at any time with future effect.
    Remarketing is not used on sensitive content of the site with personal data.

    Google Adwords Conversion:
    This website also uses Google Conversion Tracking. Here, a cookie is set on the computer by Google Adwords, if you have reached our site via a Google ad. These cookies expire after 30 days and are not used for personal identification. If the user visits particular pages on the site of an Adwords customer, Google and the customer can see that the user has clicked on an ad and has been redirected to this page. Every Adwords advertiser receives a different cookie. Cookies cannot therefore be monitored on the advertisers’ websites. Information obtained via cookie conversion information is used to create conversion statistics for AdWords customers who have opted for conversion monitoring. Advertisers know the total number of users who have clicked on their ad and have been directed to a page which has a conversion-tracking-tag. However, they will not receive information with which it might be possible to identify the users personally. If you do not wish to participate in the monitoring process, you can also reject the setting of the relevant cookie – e.g. by setting your browser to deactivate the automatic setting of the cookies. It is also possible to deactivate the conversion monitoring cookies by setting your browser to block cookies from the domain: “”.

    Digital Control
    Digital Control GmbH & Co. KG collects and stores data (on this site and the relevant sub-pages) for marketing and optimisation purposes.  These data may be saved with an anonymous user profile. Cookies are used for this purpose. Cookies are small text files, which are stored locally in the cache memory of the site visitor’s internet browser. Cookies enable us to recognise the visitor’s browser. Data collected by digital control technology will not be used to personally identify the visitor and are not combined with the anonymous profile data. Under you can at any time block the collection and archiving of data with future effect.
  3. Purposes of the processing

    a) To provide the requested services:
    Your data will be processed by the Controller to provide the requested services (provide information, register purchases made).
    b) Newsletter:
    The Terme Merano newsletter is sent by email to those who specifically request it, by filling in the form on the site, authorising the company to process their personal data.
    The supply of data is optional. If you refuse to supply data, you will not be able to obtain the newsletter service.
    If you no longer wish to receive the newsletter, you can cancel your registration at any time by sending an email to the following address:
  4. Categories of subjects to whom personal data may be forwarded and purpose of the communication

    The Controller may forward, for the same purposes, some of your personal data to third parties, who will process your personal data in the capacity of Processors. The list of Processors may be requested from the Controller at any time.
  5. Roles and responsibilities with regard to privacy

    Your personal data are processed by Terme Merano S.p.A. in its capacity as Controller.
    We also inform you that the Controller has appointed a Data Protection Officer, domiciled at the establishment’s head office at Piazza Terme n.9 in Merano, who may be contacted at the following address:
  6. Data processing methods

    The personal data transmitted by you are processed by digital and hard copy media in order to meet your requirements for the time strictly necessary to achieve the aims for which the data were collected, and at all events, in accordance with the principles of lawfulness, appropriateness, relevance, and not exceeding the purposes for which they were collected contained in the current privacy legislation.
  7. Data storage

    We inform you that Terme Merano S.p.A. will store and process your personal data for a period not exceeding that stated in current European legislation and measures issued by the Italian Data Protection Authority.
  8. Rights of data subjects

    The subjects to whom the personal data processed via this website refer (“data subjects”) are entitled to exercise their rights in accordance with the methods and within the limits stated in the current privacy legislation.

    With regard to the processing of your personal data, you have the right to request of Terme Merano S.p.A.:
    • Access: you may request confirmation as to whether or not data concerning you are being processed, in addition to further clarification concerning the information in this notice;
    • Rectification: you may ask to rectify or add to the data you have supplied to us, if they are incorrect;
    • Erasure: you may ask for your data to be erased, if they are no longer necessary for our purposes, if you withdraw your consent or oppose processing, in the case of unlawful processing, or if there is a legal obligation to erase the data or the data refer to children under sixteen years of age;
    • Restriction: you may ask for your data to be processed for storage purposes only, to the exclusion of other processing, for the period necessary for the rectification of your data in the event of unlawful processing, if you have to exercise legal claims and the data stored by us may be useful to you, and finally, in the event of objection to processing and a check is in progress as to whether our legitimate grounds prevail over yours;
    • Objection: you may object to the processing of your data at any time, unless we have legitimate grounds to proceed with the processing which prevail over your grounds, for example with regard to exercise of or our defence of legal claims.
    • Portability: you may ask to receive your data, or have it forwarded to another controller designated by you, in a structured, commonly used and machine-readable format.

    In addition, in accordance with Article 7( 3) GDPR, we inform you that you can exercise your right to withdraw consent at any time, without this affecting the lawfulness of processing based on the consent previously given.
    Finally, we inform you that you have the right to file a complaint to the Supervisory Authority, which in Italy is the Data Protection Authority.
    The rights in question may be exercised by sending a registered letter with advice of receipt to the following address: Terme Merano, Piazza Terme n. 9 – 39012 Merano or by written request to the address:
  9. Changes to the policy

    This Policy governs the methods of processing the personal data supplied by visitors while browsing the website. Terme Merano reserves the right to update and/or amend this notice to bring it into line with any changes to the law. It is therefore possible that our policy may be amended over time, and we therefore invite visitors to check this page periodically.

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